5 Steps To Crafting Connection Requests That Get Responses on LinkedIn

linkedin networking Aug 13, 2020

Author: Cat Byers Breet

Do you know what to say when you reach out to people on LinkedIn?  Are your requests getting ignored? Are you too nervous to even reach out?

LinkedIn has 675 million members worldwide and 310 million of those members are regularly active. LinkedIn has made reaching out to other members very simple, but it is also very impersonal and unlikely to get the response you are looking for.

When you take the time to craft a personalized message it shows. Think about those automated emails you get. Most of them probably go directly to your spam folder because they are not personalized and don’t necessarily apply to you anyway.  Connecting on LinkedIn is much the same.  

A personalized message shows that you took the time to get to know that person at least a little bit.  When you follow the steps below you will show them you are already familiar with them and have chosen them specifically to connect with.  So how do you craft a message that will get responses and more importantly, connections?

Here are the 5 easy steps to craft a message to someone you don’t know:  

  1. Start with a greeting: hello or hi or good morning
  2. Because of the current situation: “ I hope that you and your family are safe right now.”
  3. Do your research to find common ground and/or something you can give them a genuine compliment on.
  4. State your purpose: Your only goal is to get them to connect “I hope you will be willing to connect.” or “I would like to connect with you.”
  5. Think of some way you can help them and make the offer

You may want to use phrases like:

  • “I liked that article you wrote on….” (read the article)
  • “I see you know xxx. How do you know him/her?” (referring to a mutual connection on LinkedIn)
    “It was nice to meet you today at xxxx” (this can be a virtual meeting)
  • “I am also a xxxx” (reference a hobby you share)
  • “I see you recently lost your job, what are you looking for? (offering to help)

Here is a sample message:

Hi Sarah, 

I hope that you and your family are safe right now. I see that we are both runners. I read your article on tips for running your first marathon and loved #3. I would like to connect.  It looks like you have recently started your own freelance writing business. I have a lot of connections in that industry. Please let me know if there is anything I can help you with.



This is just one example. Every connection will be different.

If you would like to learn more about connecting on LinkedIn be sure to check our video series at



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